Listings
Listings are processed in
the following order:
Week 1
Call prospect and qualify them on the phone
Meet with prospect at the property site
Discuss options, pricing strategies and marketing
plans
List property*
Place signage, lockbox
Take exterior and interior photos of home
Enter listing data into the MLS and FMLS system
Prepare Flyers and Home book for property
Prepare home solutions ad
Prepare area newspaper ad
Set up hotline number for home
Set up web page and link for property
Prepare post cards for neighborhood distribution
Prepare e-flyer for area agents
Prepare call sheet for neighbors on the street
Seller input form place with Coldwell Banker
Residential
Brokerage Relocation Department
Announce new property in office meeting
Preparation of Property Flyer Brandon’s Printing for
cooperating agents
Week 2
Lead follow-up on all showings and inquiries
100 “Just listed” cards mailed to surrounding
neighborhood
Check Hotline for description accuracy of home
Check MLS and FMLS stats for comparative property
sales and new listings.
Prepare Home Book for display in home
Place ad in Home Solutions Magazine
Announce new property at office meeting
Distribution of property flyers to all area brokerage
firms
Virtual Tour arranged
Week 3
Agent caravan arranged
Distribution of property flyers in home and brochure
box
Distribution of property flyers to 250 area agents
E-mail distribution of Internet flyer to prospective
buyers and agents
Follow up and qualification of all ad and sign
inquires
Lead follow- up call to 100 “Just Listed” mail
recipients
Ad placement in AJC
Check GAMLS and FMLS stats for comparative
properties for
sales and new listings
Review current market conditions with Seller and
reposition on price if no offers have been presented
Follow up and qualification of all ad and sign
inquiries
E-mail distribution of Internet flyer
Feedback review with seller from caravan
Lead follow-up on all showings
Open house arranged
Week 5
Update Websites, GAMLS, FMLS and Hotline Information
Lead follow- up and qualification on all showing, ad
and sign calls.
Distribution of property flyer to all area brokerage
firms
Review open house feedback with seller
Week 6
Distribution of Internet flyer to agents and
prospective buyers
Check GAMLS and FMLS stats for comparative
properties for
sales and new listings
Distribute property flyer to all area brokerage firms
Follow up on all ad and sign calls
Follow up on all feedback and showings
Week 7
Ad placement in AJC
Ad placement in Home Solutions
Confer with seller to review market data and
reposition
on price if no offers have been presented
Confer with seller to offer bonus incentives for both
agents and buyers
Lead follow-up on all inquiries on property
Check GAMLS and FMLS stats for comparative
properties
sales and new listings
Week 8
Open house arranged
Lead follow up on all inquires on property
E-mail distribution of Internet Flyer on property
Check GAMLS and FMLS stats for comparative properties
sales and new listings
Lead follow-up on all inquiries on property
Confer with seller on future marketing strategies and
any price reductions
Week 9
Follow up with open house guests
E-mail distribution of Internet flyer on property
Check GAMLS and FMLS stats for comparative properties
sales and new listings
Lead follow-up on all ad and sign inquires on property
Mail out 100 “Home for Sale” postcards
neighborhood
Week 10
Update 24-hour Information Hotline
Update GAMLS and FMLS details on property
Ad placement in AJC
Confer with seller to review market data and
reposition on price if no offers have been presented
Check GAMLS and FMLS stats for comparative properties
sales and new listings
Lead follow- up call to 100 “Home for Sale” postcards
recipients
Lead follow -up on all showings
Week 11
E-mail distribution of Internet flyer on property
Distribution of property flyer to all area brokerage
firms
Check GAMLS and FMLS stats for comparative properties
and new listings
Lead follow-up on all sign and ad calls
Confer with seller current market conditions
Week 12
E-mail distribution of Internet flyer on property
Ad placement in Home Solutions magazine
Ad placement in AJC
Updating of ads on website and GAMLS and FMLS
Check GAMLS and FMLS stats for comparative properties
and new listings
Lead follow-up on all ad and sign calls
Feed and back and follow-up on all showings
Review current market conditions with seller and any
price reductions